Sponsorship or Partnership. Working With Corporates in a Relationship For Good
Presentation - Thursday 14th April, 10:30 - 11:50am
With Heather Newell, Foresee Communications
Sponsorship or Partnership? Is there a difference? In this session you will hear about the difference between sponsorship and partnership relationships, and using a case study, you will better understand what your obligations might be, and what are the threats and opportunities of each type of relationship.
Major learning outcomes include:
- Understand the difference between corporate sponsorship and corporate partnership in the New Zealand context
- Know your obligations and accountabilities for each type of relationship
- Be able to prepare a very clear proposal document and speak the right language with the corporate sector decision makers