How Special Events Can Drive New Donor Acquisition - A Case Study

Thursday 14th April, 10:30 - 11:50am

With Jonathon Grapsas, flat earth direct

If you’re experiencing a decline in event income, or run a fledging event, this session is for you.

Find out how Steptember, Cerebral Palsy Alliance’s peer-to-peer event that challenges you to take 10,000 steps a day for 28 days, has undergone enormous growth. All from a shift in focus, and an investment in direct marketing. And by direct we mean digital.

In this session you’ll learn how to convince your boss spending money online is the answer to growing your event. You’ll also get a warts and all look at what rocks, and what doesn’t.

Stop wasting your energies and budget on stuff that you’re doing because ‘you’ve always done it that way’. Find out what has worked for an organisation that reaps millions for their efforts.

Major learning outcomes include:
  • Understand where to spend your event acquisition and retention budget to maximum benefit
  • A warts and all look at Steptember’s transformational growth.
  • How to translate Cerebral Palsy Alliance’s success into your event program


In addition to this session at conference, Jonathan will also be presenting:

Master Class

Wednesday 13 April, 9:00 am - 3:30 pm

Why Mobile Wins: Powerful Donor Acquisition And Retention Using Your Thumbs,


Thursday 14 April 11:55 am - 1:00 pm

Donor Acquisition and Retention Supported by Digital Strategies



Thanks to our Partners

Visit Soar Print
Visit New Zealand Post
Visit Everday Hero



Associated Organisations


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