Mary Anne Plummer

Creative Director, Pareto Fundraising, Australia

“I’ve found what I was meant to do when I grew up.”

Even throughout successful careers as a television reporter, program maker and advertising copywriter, Mary Anne Plummer maintained an active interest in the not-for-profit sector. She’s now where she says she belongs: in the thick of storytelling, action-inciting and generally helping her charity and activism clients get stuff done. She’s endlessly excited by the potential of humans. And by the fast-changing opportunities to help them change the world. Mary Anne comes to the sector most recently from mainstream advertising, where she created ideas, words and integrated campaigns for swanky agencies and their clients. Prior to that, Mary Anne told stories on TV. She’s worked in developing countries in Asia and the Pacific while filming material for AusAID, and spent three months volunteering in a malarial backwater in Tanzania.

Mary Anne will be conducting a Master Class on Wednesday 13 April and session on Thursday 14 April.

Master Class

Wednesday 13 April, 1:00pm - 5:00pm

Bringing Your Cause To Life Through Storytelling


Thursday 14th April, 10:30 - 11:50am

From Creative Concepts to Collateral to Tell the Story of Your Cause


Both Master Class and session will provide practical action learning advice on how to write a creative brief and understand the importance of creative concepts when executing fundraising marketing collateral.


Read more about the work of Pareto Fundraising.




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