Prospecting and Stewarding Major Gift Donors

Lagoon Room

Wednesday 13 April, 9:00 am - 3:30 pm

John Greenhoe, CFRE, Director of Major Gifts,
Development & Alumni Relations, for Western Michigan University, USA

This Full Day Master Class is sponsored by Pareto Fundraising

John is an internationally recognised philanthropy expert with more than two decades of fundraising experience. His debut book, Opening the Door to Major Gifts, spent three weeks at No. 1 on the NGO bestseller list (June 2013).

If you are not feeding new prospective major gift donors into your pipeline on a regular and systematic basis, sooner or later your efforts are going to stall. So, whether you are new to fundraising or have been active in the profession for years, John can help you build new relationships and add good prospects to your portfolio.

John provides specific strategies that will increase your odds for success when you are ready to meet your donors. You will learn to “warm” your prospects so they are receptive to your outreach, to make allies of the gatekeepers who control access to the decision makers, and to conduct a qualification call that is both casual and purposeful. All of these methods are designed to initiate a comfortable and meaningful relationship that will one day result in significant philanthropy.

This is a full day workshop dedicated to Major Gifts Fundraising from identification of donors to stewardship after the gift. Class involves role play.

Register for this Master Class and receive a FREE copy of John's book.



Other Sessions

Friday 15 April, 9:05 am - 10:00 am

Conference Opening Plenary 
Voluntary Giving, Donor Retention and Charity Sustainability

Friday 15 April, 11:45 am - 1:00 pm

Donor Discovery Calls. Donor Identification and Qualification for all fundraisers including major gifts.




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