John Greenhoe, CFRE

Director of Major Gifts,
Development & Alumni Relations, for Western Michigan University, USA

John  is an internationally recognised philanthropy expert with more than two decades of fundraising experience. His speaking credits include engagements in the US, Canada, Italy, New Zealand and South Africa. His debut book, Opening the Door to Major Gifts, spent three weeks at No. 1 on the NGO bestseller list (June 2013) and continues to be a popular resource for both novice and experienced development professionals. His national workshop featuring the book was voted 2014's most popular fundraising webinar (Association of Fundraising Professionals).

Western Michigan University, USA: 

Master Class

Wednesday 13 April, 9:00 am - 3:30 pm

For major gifts specialist or those wanting to take their career in this direction, don’t miss John’s Master Class
Prospecting and Stewarding Major Gift Donors.


Friday 15 April, 9:05 am - 10:00 am

Conference Opening Plenary 
Voluntary Giving, Donor Retention and Charity Sustainability

Friday 15 April, 11:45 am - 1:00 pm

Donor Discovery Calls. Donor Identification and Qualification for all fundraisers including major gifts.


John can be contacted on



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