What About Donor Experience and Satisfaction Levels?
Thursday 14 April, 11:55 am - 1:00 pm
Session by Ian MacQuillin, Rogare, Centre for Sustainable Philanthropy, Plymouth University, UK
A year long review of relationship fundraising was published by Rogare in January 2016. This review suggests that the UK sector should develop metrics that measure commitment, trust and satisfaction levels of donors, and pay fundraisers accordingly. The report, Relationship Fundraising: where do we go from here? says fundraisers should eschew the current system of having their performance evaluated by means of short-term monetary metrics in favour of developing metrics that measure the commitment, trust and satisfaction levels of their donors.
Ian wears his 'ethics and fundraising' hat to provoke thought and responses to this novel idea. He suggests tha reorienting around longer-term metrics would make a massive difference to the way in which we practise our fundraising. It would mean fundraising would not just be about short-term revenue maximisation but about making sure we give donors a good experience.
Ian will be conducting the following presentations:
Opening Plenary address - Thursday 14 April, 8.45 am - 10.00am
Giving Architects Breakfast Debate
Friday 15 April, 7:30 am - 9:00 am
The Distortion of The Facts: The media Making The News About Bad Fundraising Practices