Redefine - the Special Op Shop Event which Leverages More Support For Your Charity. A Case Study From PSEC
Presentation - Friday 15th April, 11:45 - 1:00 pm
With Shirley Collins, Presbyterian Support East Coast (PSEC)
Come and find out how our new "Redefine" event was developed, the brand created and positioned. Learn how you can take part in this exciting new national event and increase income from your charity opp shops. Engaging your opp shop staff and volunteers is a fantastic outcome, releases incredible creativity and team spirit! Be part of Redefine '16.
Major learning outcomes include:
- How to build on charity shopping to become a community brand
- How to leverage from and join in Redefine 2016
- How to increase donations and income from Redefine