Opening Plenary - Messages Matters Most
with Michael Whitney
Messages Matters Most: How the magic of an empowering message can unlock grassroots mobilisation
The unprecedented scale of Bernie Sanders' presidential campaign's grassroots support was certainly helped by good tools and smart staff. But the secret to much of Sanders' success was in the senator himself. His message of community, empowerment, and self-organising was what drew in supporters. The job of campaigners was to adapt, and amplify Sanders' message to digital audiences, and turn that initial interest into investment.
Here's the trick: you don't have to be Bernie Sanders himself to be successful online! Anyone committed to messages and strategies that trust and empower their supporters can do the same. Michael will show how to work with language and messages in different digital marketing channels to empower supporters to as a part of a movement.
Book in to Michael's Opening Plenary today by clicking on the 'register now' link.