The Next Generation and Giving
Understanding Them and Knowing How to Engage Them With Your Cause
Thursday 14 April, 10.30 am - 11:50 am
With Derrick Feldmann, Achieve
Do you ever wonder why a campaign is so successful with younger donors? What is it that pulls them in to share, connect with their peers and show support for an issue? Derrick will share his extensive research findings from The Millennial Impact Project conducted in the US in 2014 so delegates can understand how to create fundraising campaigns that will target activism and generate support for your cause.
Derrick is a researcher and advisor in cause engagement. He founded his company Achieve to help organisations address their most pressing issues through research and data-driven, strategically designed fundraising and awareness campaigns. The Millennial Impact Project, a multi-year study of how the next generation supports causes has been cited in hundreds of publications, including Forbes, TIME, Fast Company, The Chronicle of Philanthropy, Wall Street Journal and The New York Times.
Derrick is also conducting a half day Master Class on Wednesday 13 April - Designing Targeted Gen Y Activation & Fundraising Campaigns
and the Conference Closing Plenary - Movement For Good - How Today's Movements Are Building a New Generation of Donors And Volunteers
Derrick Feldmann is a much sought after speaker and guru on Millennials. Don't miss Derrick's presentations.