How to Turn Your Marketing Plan Into a Powerful Tool for Fundraising
Thurday 14 April, 11:55 am - 1:00 pm
Fraser Carson, Director, Fligthdec
A marketing plan is not merely a product of goal setting, research and thinking; it should be the result of an organisation’s dreams and heart-felt aspirations. It must be succinct, regularly updated and inspire people to positive action. All the disciplines of fundraising will be present in the plan and its implementation, and so too, should a culture of innovation to turn the plan into a reality.
Fraser is an experienced communications professional, having working in advertising, television production, marketing and web development throughout his career. He spends a lot of his time working with clients in the charity and community sector helping them turn their missions and goals into income.