How to engage with legacies (a stand-alone session but also a follow up to Wednesday's Master Class)
with Stephen George
Legacies can work anywhere if people engage emotionally first and practically second. Globally, charities are driving legacies through emotional connections. This workshop explores donor motivations, uses country experience and campaigns from across the globe to find emotional tools to engage staff, volunteers and donors. Participants will explore ways to listen and speak legacies, and will be able to engage through media, digital, campaigns and, above all, personally to make legacies work for all donors. The session is aimed at fundraisers at all levels who want to explore legacies or deepen their understanding.
Book in to Stephen's workshop today by clicking on the 'register now' link.