Direct Marketing Efficiencies
How to Save Money AND gain more impact and responses
Thursday 14 April, 2:45 pm - 3:45 pm
A session by Mark Newell, Direct Marketing Manager, New Zealand Post
Mark Newell has worked with dozens of charities providing advice and services for their direct marketing fundraising campaigns. While a general 'blue print' does exist for a cost effective and powerful DM campaign, pushing ROI from 20% to 60% is possible. Mark will share insights about how to achieve excellent returns including cost saving practices and creating more impact and responses for your next DM campaign.
Mark will also present the New Zealand Post Table Talk at 1:45pm - 2:40 pm