From Creative Concepts to Collateral to Tell the Story of Your Cause

Presentation - Thursday 14th April, 10:30am - 11:50am

With Mary Anne Plummer, Pareto Fundraising

A presentation for fundraisers and charity managers / executive board members. Bringing your cause to life through story telling is a hands on workshop where you create your stories through words and imagery and create draft collateral for your next campaign.

Major learning outcomes include:

  1. Writing the case for support and conceiving your creative concepts
  2. Writing the copy from the concepts and tailoring it for specific collateral
  3. How imagery can work with your copy to add the magic
  4. The difference between printed material and digital executions and how channels determine content
  5. Including the 'ask' across all collateral

 

Read about Mary Anne Plummer

Mary Anne is presenting a half day Master Class on Wed 13 April.

Master Class

Wednesday 13 April, 1:00pm - 5:00pm

Bringing Your Cause To Life Through Storytelling

 
 

 

Thanks to our Partners

Visit Soar Print
Visit New Zealand Post
Visit Everday Hero
Visit Flightdec.com

 

 

Associated Organisations

 

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